THIS LITTLE MICHIGAN STARTUP WANTS TO TOPPLE BIG PHARMA—AND IT JUST MIGHT

30 Million People Are Suffering From Alzheimer’s Globally And That Number Is Expected To Triple By 2050. Drugs Don’t Work, But This Ground-Breaking Treatment Is Bringing Hope to Millions.

Grand Rapids, MI, May 17, 2019 – Alzheimer’s disease has become a global epidemic with no end in sight. Besides the heart-breaking personal suffering of patients and their caregivers, its exploding costs will put budget-busting demands on Medicare as the numbers of sufferers triple in the next 30 years. Add to that the fact that current Alzheimer’s drugs only treat the symptoms and not the cause, and you have a desperate plea for an alternative treatment from patients, physicians, caregivers and family members that is rising to a critical pitch.

““Groundbreaking research is advancing treatment options in a historic way,” says Kim Lavine, Founder of Heugenis Inc, a wearable medical technology company based in Grand Rapids, Michigan. “Drugs are clearly not the answer for Alzheimer’s sufferers. Our new product Memory Lenses™ makes this groundbreaking research available for the first time to millions globally who are desperate for relief from fear, emotional suffering, and the intense financial strain of Alzheimer’s.””

Founded in February 2018, Heugenis is getting ready to launch its patent-pending product direct to patients in the United States, Canada, Australia and the United Kingdom as early as 2019. Utilizing stroboscopic technology, their Memory Lenses™ look like a pair of ordinary glasses, but deliver visual and audio stimulation to the brain, which has been shown in recent research by a preeminent university published in the medical journal Nature to reduce plaque in the brain that causes Alzheimer’s.

““Stroboscopic technology is not new,” says Lavine, “but it’s application in the treatment of Alzheimer’s disease is. NASA developed stroboscopic therapy to treat space sickness from astronauts returning from the MIR space station decades ago, and superstar athletes have adopted it as a performance-enhancing tool with spectacular results in the last few years.””

Prior to founding Heugenis, Lavine spent two and a half years pioneering consumer, athletic, military and medical markets for stroboscopic technology as Partner in a previous company; their technology was adopted by some of the biggest names in sports as attested by interviews on ESPN and in GQ. She had just begun to explore the medical applications for the improvement of cognitive functions that the treatment was providing athletes when the research in Nature broke showing the reduction of plaque in the brain that causes Alzheimer’s from stroboscopic therapy. She knew then she had to upend Big Pharma in every way, breaking every rule by deciding to bring the non-drug, easy-to-use, product direct to millions of sufferers at a reasonable cost.

““We’re disrupting the global medical and pharmaceutical industry, and pioneering the future of medical wearable technology, bringing hope to millions suffering from Alzheimer’s disease through an easy to use, non-drug approach,” says Lavine.”

Heugenis is going beyond delivering an alternative treatment through their Memory Lenses™, they’re also building a ‘Doctor-Patient Portal’ designed to put unprecedented control in the hands of patients and doctors, while also providing peace-of-mind monitoring for family and caregivers, who suffer almost unbearable worry and guilt as they watch loved ones’ crippling decline.

““Our patent expands the use of existing technology to medical applications, providing the consumer with the choice to try our safe, non-drug and non-invasive therapy under the supervision of their doctor’s care and in concert with existing drug regimens,” adds Lavine.”

Besides being the Founder/CEO of Heugenis, Lavine is the critically-acclaimed bestselling business author of the groundbreaking business startup saga Mommy Millionaire (St Martins, NY 2007); she’s shared practical advice with millions of viewers through her appearances on The Today Show, Rachel Ray, CNN, CNBC, Good Morning America, Oprah and Friends and features in USA Today, Guideposts, Inc, Business Week, Entrepreneur and Forbes, to name a few. The company’s Co-Founders and Advisors have experience spanning decades and includes launching, management and growth of national and international businesses, leveraging design, marketing, sales, fiscal management, engineering and operational expertise. A successful serial entrepreneur, Lavine designed and sold innovative products into almost every major retailer in America through her first business startup, Green Daisy Inc. You can meet Lavine and her team on May 23rd at 6pm as they present at Birmingham New Tech, sponsored by Cityside Ventures by registering at https://www.meetup.com/BNewTech-Birmingham-New-tech/events/259337512/

““I’ve done a lot of exciting things,” says Lavine, “but I’ve never had the opportunity to change the world for millions of people suffering globally…until now.””

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Heugenis Inc is a medical wearable technology company bringing hope to millions suffering from Alzheimer’s disease through an easy-to-use, non-drug approach. Levering cutting-edge research proven in early clinical trials to decrease harmful chemical processes in the brain related to the disease, we are launching our patent-pending flagship product Memory Lenses™ direct to consumers across the global marketplace in 2019.

Heugenis has a mission to bring hope and increase the quality of life for millions of Alzheimer’s sufferers globally through pioneering medical wearable technology, while putting unprecedented control in the hands of doctors and patients. Based in Grand Rapids, MI with offices at 99 Monroe Ave NW; Suite 200, the company was founded in February 2018 by Kim Lavine with Craig Tiggleman, Advisor, Chairman, CEO, and Co-Owner of his family’s third generation business, growing revenues from $16M to over $100M, and Richard Alligan, Co-Founder, bringing 25 years-experience leading operational, business and technical sales teams across three continents.

Kim Lavine is the critically-acclaimed bestselling business author of MOMMY MILLIONAIRE (St. Martin's NY, 2007), Founder of MM MEDIA, an integrated multimedia marketing company bringing together world-class award-winning creative talent. Kim is on a mission to empower people to follow their dreams, inspiring them with hope, honesty and faith.

Identified as America’s Expert on Inspirational Business Advice, Kim touches and inspires millions around the world through her appearances on The Today Show, Rachel Ray, Good Morning America, NBC & ABC news, CNN, CNBC, FOX, NPR, Oprah & Friends Radio Network, and features in USA Today, Country Living, Guideposts, Inc, Business Week, Entrepreneur, Women's World, and Forbes to name a few. Kim’s book has been called by Publisher’s Weekly in a Starred Review: “A top-notch, how-to guide on launching a business. Lavine’s human and authoritative story make this one of the most engaging and useful resources available for readers hoping to convert their passion into a healthy company…a rare gem.” USA Today says “Mommy Millionaire is loaded with resources for a fledgling business person…armed with a good idea and boundless energy.” Barbara De Angelis, PH.D.—#1 New York Times Bestselling Author says, “Mommy Millionaire is an inspiring gift and road map to success for anyone who’s ever had a dream.”